Director and Chief Executive Officer
Omar Ahmadzai
Director and Chief Executive Officer
Mr. Ahmadzai's responsibilities are overseeing each division of White Smile Global Inc. including International sales, marketing, product development and strategic branding of all White Smile™ products in the Oral Health Care and Teeth Whitening categories. As the Founder of the Company, he has been hands on with regard to the development of each White Smile™ product and has created a strategic partnership with distribution channels worldwide. Omar is a master business strategist, negotiator and business developer with over a decade of international experience. He has assembled a successful group of three dental laboratories with operations in North America and Europe that possess significant business connections in both the dental and retail industries.
The success of the award winning Solar Smile™ product is an example of Mr. Ahmadzai’s vision and determination in successfully launching and marketing products in a highly competitive multibillion-dollar industry.
Prior to the creation of White Smile™, Omar has designed sales and marketing systems for companies, created and implemented new sales programs as well as directly trained sales forces on a national level. His professional track record is impeccable and his approach is proven in diverse industries ranging from oral care to information technology. Mr. Ahmadzai has an established International network of key Industry Partners that have been invaluable in the Global Expansion and Distribution of White Smile™ Worldwide.
Chief Scientific Officer, Director of Scientific Research
Dr. Martin Giniger has dedicated his professional and scientific career to oral health care product development and clinical testing of toothpaste, mouthwash, toothbrushes, vital tooth bleaching preparations and a myriad of additional personal care products.
Subsequent to founding Power Swabs and Novoral, he has worked in many capacities in both academia and private industry. Prior to joining White Smile Global as Chief Scientific Officer, Dr. Giniger’s education and training includes specialty certificates in Oral Medicine, Oral Pathology and a Ph.D. in Biochemistry (during which he discovered a new way in which melanoma cells spread using the basement membrane glycoprotein, Laminin, as a signaling molecule) from the University of Connecticut. There he was also the recipient of an NIH Physician-Scientist Award, other scientific grants and was also the recipient of the Loeser Award from the Academy of Oral Medicine for excellence in that sub-specialty of dentistry. Additionally, he received his DMD degree from Fairleigh Dickinson College of Dental Medicine and was given the Basic Sciences Award at graduation.
His academic positions have included Assistant Professor of Physiology at the Louisiana State University School of Medicine, Assistant Professor of Oral Medicine at the Louisiana State University School of Dental Medicine, Director of the Medical Blood Chemistry Laboratory at Louisiana State University School of Dental Medicine, Clinical Scholar at the University of Connecticut, Director of the Division of Diagnostic Sciences at the University of Medicine and Dentistry of New Jersey and Director of the Department of Community Services at UMDNJ (New Jersey Dental School).
Dr. Giniger has 18 years of experience working for oral care companies and 25 years working as a dentist. Dr. Giniger is the world’s most knowledgeable expert on the subject of OTC dental product formulations and is privy to insider secrets that most people will never have access to. He has a special interest in “liquid” and "effervescent foaming" oral care products and has published several manuscripts relating to this topic. He has worked full time for many consumer marketing, oral care and dental product companies. Of note, he served the Colgate-Palmolive Company, the world’s largest consumer oral care company, as Director of Professional and Academic Marketing and later as Head of Clinical Research. He has also worked full-time for Dexcel Pharma (VP of Clinical research) and Smile Paradigm Inc (Founder and CEO - mostly working on Discus Dental projects (Zoom!™). He has also consulted on a part-time basis for just about every major oral care company on earth including: Colgate-Palmolive, Procter & Gamble, Church & Dwight, BriteSmile, Discus Dental and many others. Over the years Dr. Giniger has helped to develop many new oral care and dental products for commercial sale and they have sold more than $10 billion dollars in aggregate for the companies he developed them for. The top grossing products worldwide which he played a role in are: Colgate Total Toothpaste, Colgate Platinum Tooth Whitening System, Colgate Simply White, Colgate Liquid Total Toothpaste, Discus Dental Nite White with ACP, Discus Dental Zoom 2, Breath RX, and Dexcel Pharma Periochip R.
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